We have been reviewing the value of our advertising and marketing programme and have some interesting results from our year ended 31st October 2007.
Like any company, we need to monitor the source of all our new clients. We have designed a "first contact" form to record where our new customers first hear about us. The following data is for new customers (not contacts) who joined our client base during the year:
36%Returning and Existing Clients
32%BIDS Business Introduction Discount Scheme
18%Passing Trade
11%Milton Matters
03%Speculative Telephone Call
We really value your recommends. 68% of our new clients have either returned to us or contacted us because of a strong recommendation from an existing customer. We have also made many new contacts through Yellow Pages, Google and this website.
If you would like to know more about BIDS please read on. There is a small survey and we would really appreciate it if you could take a few moments to send us your answers.
